Max CPC Calculator

Wondering how much you can afford to bid on Amazon PPC ads without eating into your profits? This free Max CPC Calculator by RockitSeller makes it easy to calculate your break-even and performance-driven cost-per-click. Whether you want to maintain a healthy profit margin or hit a specific ACoS target, this tool helps you make informed, data-driven decisions.

Just choose your calculation method at the top:

  • Profit Margin Method – Enter your sale price, costs, and desired margin to find your break-even CPC.

  • Target ACoS Method – Input your AOV (Average Order Value), conversion rate, and target ACoS to determine your max CPC for campaign profitability.

Click the blue toggle buttons to switch between modes. Once you’ve filled in the required fields, hit “Calculate” to instantly see your Max CPC in a highlighted green box.

This tool is ideal for Amazon FBA and FBM sellers looking to optimize ad spend and scale profitably.

Max CPC Calculator