Starting an e-commerce business can be challenging, particularly when you do not have any brand recognition in your market. Selling on Amazon can help you shortcut this roadblock by leveraging Amazon’s reputation.
Many people make a full-time living by selling on Amazon and some are even getting bought out for significant amounts of money.
You can only get so far if you do everything manually though. If you want to scale your business into a successful operation, you’ll need Amazon seller software. Let’s look at what it is and the best software to grow your Amazon business.
Why Do You Need Amazon Seller Software?
When you’re running a business on Amazon, you need to deal with a lot of the same tasks that you would if you were running a physical store. Some of these things include:
You can do all these things manually using the tools and reports in Amazon Seller Central, but it takes a lot of manual effort. Not to mention the time you will need to spend on it.
When you are handling all these tasks manually, things are bound to slip through the cracks. Those overlooked tasks could mean you make less profit on each sale or they could mean you run out of inventory and the cash flow stops completely.
Common Tasks Required to Be Successful on Amazon
Two of the most important tasks you will need to deal with to be successful on Amazon are customer support and after-sales follow-up.
Reviews and ratings are the lifeblood of your Amazon store. Most Amazon shoppers consider reviews as one of the most important parts of the buying decision.
Providing fast, friendly customer service is important to getting good reviews but following up with your buyers after the sale is even more critical. Asking them to rate and review your products will help generate a lot more social proof than leaving it up to them to decide.
The Best Amazon Seller Tool Features
A good Amazon seller tool provides features like inventory management, analytics software, sales and financial reporting, and shipping management.
Having all these tools in one place means you don’t have to jump from one screen to another, juggling a bunch of different reports and lists to get a complete picture of how your business is doing.
Increase Sales and Customer Satisfaction with Rockit Seller
Rockit Seller provides a complete Amazon seller package with three individual modules:
Rockit Seller xSell
Rockit Seller POST
Rockit Seller AIM
xSell handles the overall management of your account, POST helps you automate your reviews and ratings, and AIM helps you find more profitable keywords to target in your listings.
Rockit Seller xSell
Rockit Seller xSell lets you automate your feed submission and management. This is critical if you have more than a handful of products since you will not have to manage each one by hand. Simply add your product feed to xSell and it will upload all the details to your Amazon store automatically.
You can also track the real-time status of your inventory and orders that are pending, shipped, or completed. It also lets you crunch your sales reports to find the most profitable products, project future sales, and other information that will increase your profitability.
xSell also lets you fulfill your orders by buying shipping through Amazon and populating your shipping labels with your buyers’ information automatically.
You can even use the artificial intelligence (AI) tools built into xSell to run what-if scenarios. This lets you test different strategies without putting your live business at risk.
Rockit Seller POST
Rockit Seller POST will automate your Amazon reviews and feedback so you don’t have to spend a lot of time following up with your buyers after the sale is complete.
You can use one of the proven templates included with the POST tool or you can customize them however you like. You can even start from scratch if you prefer — you have complete control over the communication you are sending to your customers.
POST lets you set up automated communications at the most important touchpoints along the buying process such as immediately after the sale, when the product ships, and after the customer receives it.
Once you set up the automation in POST, you do not have to think about it again. Everything happens automatically, right when it needs to.
Rockit Seller AIM
Rockit Seller AIM is the keyword research component of the software bundle. It helps you uncover profitable keywords that you can work into your listing titles and descriptions.
At its core, Amazon is a search engine and like Google or Bing, good SEO (search engine optimization) will help your products rank higher in the results.
AIM will show you the current bid for any given keyword as well as how competitive the keyword is. This will help you find hidden gems that are undervalued or have little competition.
Or if you are lucky, AIM will help you find keywords that hit both marks. Those keywords can generate a nice ROI.
You can also use AIM to track lists and individual products. This is a great way to keep an eye on your competition so you can find gaps in their marketing (or gaps in yours!)
Give Our Amazon Seller Tools a Test Drive
If you want the best Amazon seller software to help you grow your business, you can’t go wrong with Rockit Seller’s tools.
But you do not have to take our word for it. Sign up for a free 30-day trial and test it for yourself. You will get full access to all three of our seller tools — xSell, AIM, and POST — so you can put them through their paces and see how much easier selling on Amazon can be.